The Sales Funnel For Effective Online Marketing
For a long time the sales funnel has been an integral to traditional business and marketing. In recent times, however, it seems that funnels are getting discussed everywhere online.
Truth is, people want to learn more about this strategy for marketing and the best way to implement it in their marketing efforts on the internet. You can read further to find out more about how to use the sales funnel for Internet marketing.
The Sales Funnel: What exactly is it?
A marketing funnel does not actually refer to the concept of a funnel. In this case using funnel is to visual and define the sales process from the beginning to its end. The term"funnel" is a term utilized to define the process of selling because it has both a wider entry path to "Unqualified Prospects", and a smaller opening for converts at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or at the beginning of the funnel. They are people who might need your products and services, but have not been approached by you prior to. After a series of phone calls, sales and promotions later, you have reached customers who have purchased your product or services.
Another reason a lead-generation funnel idea is so efficient is that it allows you monitor potential prospects at different levels of the sales process. By using the sales funnel to measure the amount of qualified prospects at every stage, you can predict the number of potential customers who are likely to become customers.
A sales funnel can help you see the areas where your sales strategy is failing or successful, or whether your campaign isn't attracting enough prospects. This will allow you to decide the areas you need to focus your attention and work to keep sales at a required level, and, in turn, achieve your marketing objectives. It's used to measure and manage the sales process of clients.
The Front- End or Sales Funnel The top
Your top sales funnel is the most active and important area in your process. It requires constant testing. There are literally no end of front-end concepts. Your imagination and resources are the only limitations.
The primary objective of the front-end is going to be to draw potential customers and turn them into buyers later in the sales process.
The prospective client becomes "qualified" once they opt-in or sign up for something you offer. This is the point of the sales funnel at which the potential client or "Unqualified prospect" becomes a qualified leads because they have taken actions that show that they are interested enough to buy your product.
For your front-end to be efficient, you need to drive targeted traffic to your website blog, website, or squeeze page. PPC adverts, articles marketing PPC advertisements, social media such as Google+, Twitter and Facebook, YouTube, banners and blogs, forum posting and content marketing are all great resources.
There are a variety of tools that can be used to "qualify prospects who aren't qualified". One of the more efficient methods is to use a squeeze page where you can offer something of value relevant to your service or product which people can receive at no cost or at a drastically reduced price in exchange for their name and email. You can choose from reports and newsletters, as well as video and e-mail courses.
The front end of your sales funnel is where prospects are attracted to you. Now what do you think of the back-end?
The End of the Funnel, or the Back-End
The bottom or back end of the sales funnel is where major sales and profits are generated. This area usually includes the most costly products. These products are generally relevant to the exact same market, but in a different format, like audio or video, live interaction, or private consultation.
The primary difference between the front-end and back-end lies in the type of client as well as the price of the service or product which is offered.
It is the case that only a small percent, maybe 1-2% of the people entering your front-end will end up in your back-end. This is fine, given the fact that this particular small percentage will invest a much larger amount of money.
Products and services that are front-end may be priced at less than $100 however back-end services, products and products typically cost between 100 and 1000 dollars. The back or bottom of your sales funnel is the primary source of income for an Internet business. This is also the most predictable area of the selling process.
As I said earlier, the sales funnel is customizable as much as your imagination and resources allow.
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